Shell Promotion 15 sec. (New Zealand / PAL)

September 14, 2012

Another late 90s example of a quaint variation on a global company’s brand. Can you imagine Shell – a massive global petroleum company with a strictly policed branding manual allowing a small promotion like this to be made nowadays. Commisioned by JWT in Auckland, New Zealand in 1998 this spot is essentially a retail promotion …continue reading →

Zybars 15 sec. (New Zealand / PAL)

Another fun project from 1998 for Mojo in Auckland, New Zealand. To advertise a new energy bar that’s “out of this world” the agency wanted to depict the viewer as a future interplanetary voyager frustrated at being stuck behind a huge lumbering space haulage vessel. The viewer tries in vain to overtake at one point …continue reading →