June 6, 2012
I’m pushing the way back button to 1999 on this image. This was a style frame for a pitch that won us the Fruitburst 30 sec TVC contract involving live action, 2d traditional animation and CG elements. Essentially the commercial depicted the “Taste bud Surfers” who rode the giant fruit juice waves inside your mouth. The traditionally animated characters resided in a world of bright colors and tropical fruits… a veritable paradise of exotic flavors. Listen to me… I’m starting to sound like an ad man.
Oh for the days when you could produce a simple illustration for an agency pitch rather than a treatment, fully rendered style frames, initial animatic and (sometimes) CG motion test and be competing against three, four or five companies.
I love the “fails” section on the Psyop website which they boldly display, tongue firmly in cheek:
There is such a wealth of beautiful lost work here. The pitches were unsuccessful for reasons I can’t begin to fathom considering their quality. All I can say is what approach actually won the pitch in each case?!
"What an awesome director: not only amazing with clients, very creative and always happy to help anytime of the day. It was a pleasure working with Scott and I hope to again soon."
SALLY MILLERProducer - Ogilvy & Mather, London
"Scott was a great guy to have on the team, very competent, friendly and committed to the job at hand. A great fit in any team and I would think also a great team leader."
JOHN HOMERLead Character TD - WETA PRODUCTIONS, NZ
"Scott always goes the extra mile to make sure the finest quality work is delivered."
JAN HAYNESProducer - WETA PRODUCTIONS, NZ
"The standard of animation has always been excellent. The work we have created together has run on a global stage. There have always been sequence changes to reflect local market issues, some quite complex, but Scott has always managed them well. Deadlines have never been missed in the 5 years this campaign has run. I wouldn’t hesitate one second in recommending Scott for any job. Big or small, he puts the same enthusiasm in to every commercial, even a pack change out!”
KEVIN GEEVESCreative Director - Ogilvy & Mather, Singapore
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