Red Gecko Viral

July 16, 2012

Checking out a hard drive of old data recently, I stumbled across a viral I created for Red Gecko in Fitzrovia, London. I freelanced for this small animation house for about eight months in 2003 and it was a most enjoyable experience. The viral was to encourage agencies to request a show reel. I was much more of a generalist back then so I wound up doing everything myself.
Although quite dated looking now, I really like the use of the Chuck Jones inspired illustrated backgrounds (ala Roadrunner). I’m keen to use this 2 and a half D camera projection technique again sometime, if the opportunity arises as it’s quite quick and versatile.

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