June 20, 2013
I love this simple explanation by Steve Carell on the various processes involved in a film animation pipeline, in this case Despicable Me 2. I’m going to recommend it to clients as a fun way to basically get their collective heads around what it is we actually do. Obviously working in commercials with small budgets (and even smaller timelines) tends to force you to compress a lot of these stages into fewer and thus more general steps. You tend to be more of a generalist out of necessity. Still we do split out broad stages into design/previs, modeling/rigging, texturing/lighting, rendering/comping with people being in charge of their particular area of specialty. Times have certainly changed from my beginnings working in JAM design in 1991 when you had to do everything, computers cost thousands, and render farms were the domain of large companies like ILM and Pixar.
My favourite tool for explaining the various stages of animation remains Cirkus’ own ABC to animation. Back when I was directing the Asia/Pacific region campaign of Comfort the crew changed so often at Unilever (the large global company that owns the brand) that we had to continually explain to new people the processes of animation and the importance of sign off points etc. The guys at Cirkus decided to make a very tongue in cheek video that we could simply send a new person a link too. The resulting video, Cirkus decided to upload to youtube where it has been payed thousands of times. Cirkus encouraged this as a kind of animation community service. If clients are educated about what we do it’s easier for everyone… right?
"What an awesome director: not only amazing with clients, very creative and always happy to help anytime of the day. It was a pleasure working with Scott and I hope to again soon."
SALLY MILLERProducer - Ogilvy & Mather, London
"Scott was a great guy to have on the team, very competent, friendly and committed to the job at hand. A great fit in any team and I would think also a great team leader."
JOHN HOMERLead Character TD - WETA PRODUCTIONS, NZ
"Scott always goes the extra mile to make sure the finest quality work is delivered."
JAN HAYNESProducer - WETA PRODUCTIONS, NZ
"The standard of animation has always been excellent. The work we have created together has run on a global stage. There have always been sequence changes to reflect local market issues, some quite complex, but Scott has always managed them well. Deadlines have never been missed in the 5 years this campaign has run. I wouldn’t hesitate one second in recommending Scott for any job. Big or small, he puts the same enthusiasm in to every commercial, even a pack change out!”
KEVIN GEEVESCreative Director - Ogilvy & Mather, Singapore
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