This is the first Comfort Cloth World spot for the Asia Pacific region featuring my new characters. For the original version, previously created for Ogilvy & Mather in London, I designed an entirely new cloth family – “The Comfees”.
In this spot we see Mum, Dad, Lizzie, Bobby and Billy enjoying a fun family afternoon letting off Comfort sky rockets in their backyard. The explosions transport the family to a psychedelic fantasy world of fruit and flowers. Upon coming back down to earth they enjoy the new Comfort Creations fragrances.
I was responsible for direction, client liaison, previs and layout, environment, character design and animation.
Creative: Kevin Geeves Agency: Ogilvy & Mather, Singapore