December 11, 2012
For the 2010 Comfort Cloth World TVC called “Freshometer” Andy has a televised guitar play off with his nemesis… the guitar rock god – Slash (no relation). For Slash, I put together this piece of concept art together very quickly to sell the idea through to client.
Because Slash doesn’t have any lines we only needed to create facial blendshapes for certain expressions rather than phonemes for lip syncing. I created these along with the (slightly) dynamic hair.
Time and budget were so tight on this production that we hardly even had time for previs so a lot of the scenes went straight into character animation. Still, it worked out well in the end and client was happy.
In addition I created simple side, three quarter, and front drawings to help our modeler construct the head. The joke being he’s actually bald with his flowing rocker’s cloth mane attached to the inside of the hat. We see this when he collapses from “lack of freshness” at the end.
"What an awesome director: not only amazing with clients, very creative and always happy to help anytime of the day. It was a pleasure working with Scott and I hope to again soon."
SALLY MILLERProducer - Ogilvy & Mather, London
"Scott was a great guy to have on the team, very competent, friendly and committed to the job at hand. A great fit in any team and I would think also a great team leader."
JOHN HOMERLead Character TD - WETA PRODUCTIONS, NZ
"Scott always goes the extra mile to make sure the finest quality work is delivered."
JAN HAYNESProducer - WETA PRODUCTIONS, NZ
"The standard of animation has always been excellent. The work we have created together has run on a global stage. There have always been sequence changes to reflect local market issues, some quite complex, but Scott has always managed them well. Deadlines have never been missed in the 5 years this campaign has run. I wouldn’t hesitate one second in recommending Scott for any job. Big or small, he puts the same enthusiasm in to every commercial, even a pack change out!”
KEVIN GEEVESCreative Director - Ogilvy & Mather, Singapore
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