Comfort Freshometer 30 sec. (Vietnam / PAL)

Our intrepid Cloth World TV reporter – Stella hosts a guitar play-off between Comfort’s Andy and rock guitar hero – Slash. Sponsored by a competing Fabric Softener, Slash runs out of freshness whilst Andy’s Comfort allows him to continue shredding unhindered.
The Freshometer dials at the bottom of screen indicate Andy is still totally fresh even after creating a final massive explosion of fragrance.
I was responsible for direction, client liaison, previs and layout, environment, character design and animation.
Creative: Kevin Geeves Agency: Ogilvy & Mather, Singapore