As an accompaniment to Ogilvy’s flagship 45 sec. Molto Q TVC, Cirkus were commissioned to create five viral shorts designed to support the campaign online. The virals explain the benefits of all five individual Comfort brands being incorporated into the Molto product.
I had the responsibilty of directing these shorts which present Q as the consummate scientist. He’s not willing to use test subjects in his Comfort experiments without first undergoing the rigorous procedures himself much to the chagrin of his very capable, but confused co-worker.
In this episode, wearing his freshly washed and soapy overcoat, Q bombs into a rinsing pool from a great height. In addition to direction, I did previs, character animation and cloth simulation for Q’s towel.
At the conclusion of each viral, Q calls out for the next experiment to be conducted.