As an accompaniment to Ogilvy’s flagship 45 sec. Molto Q TVC, Cirkus were commissioned to create five viral shorts designed to support the campaign online. The virals explain the benefits of all five individual Comfort brands being incorporated into the Molto product.
I had the responsibilty of directing these shorts which present Q as the consummate scientist. He’s not willing to use test subjects in his Comfort experiments without first undergoing the rigorous procedures himself, much to the chagrin of his very capable, but confused co-worker.
In this episode we see him conduct his own scaled down version of the massive ironing efficiency experiment from the TVC. He dons a pair of “ironing shoes” and prepares to display his considerable prowess to his swooning co-worker. He literally sweeps her off her feet and then, in a typically absent minded moment, dumps her unceremoniously to the floor.
I was on direction, previs and animation duties.
At the conclusion of each viral, Q calls out for the next experiment to be conducted.