Ford Promotion 15 sec. (New Zealand / PAL)

August 6, 2012

This another piece of vintage motion graphics (I’m sure it wasn’t called that back then) from 1998 when I part owned and operated JAM Design in Auckland. I’m surprised at the range of quirky, almost raw, ideas you used to be able to get on air back then. Imagine seeing something strange like this for a large global brand these days!? Everyone is way too uptight for that.
This 15 sec. piece was produced for JWT in Auckland to advertise a new Ford racing promotion. Taking racing car decals as a graphic style we animated the words to punch out the intended message while an hilarious Jackie Stewart styled VO screamed out some irrelevant racing crap.

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