Fristi Kenji – A Friend, A Hero 30 sec. (HD PAL, Vietnam)

At the start of 2013, I directed this Fristi 30 second TV commercial for Leo Burnett in Ho Chi Minh City.
Set in an abandoned carnival, the script had Fristi’s hero characters – Jasmine, Nero and their faithful companion – Kenji fighting evil spider robots. Fristi restores their special powers allowing them to destroy the army with laser bolts from their eyes.
This project required a protracted character design and modeling process and an unusual environment design. I directed the freelance animation team working remotely from Sydney, Rio De Janeiro and Barcelona through the previs and character animation phases of the production. I simulated the hair in all shots and prevised a lot of the effects. All this while directing two Comfort 30 sec. TVCs at the same time!
The final render and grading stages were done in house at Cirkus in Auckland.