Ikea 60 sec. (Australia / PAL)

This fun 60 second TVC for IKEA’s new Home Bush Bay Drive Store was commissioned by BMF Advertising, Sydney and created at FAT in Auckland near the end of 2004. Directed by Reuben Sutherland, and featuring a camp Swedish character called Stig, the spot sends up “Queer Eye for The Straight Guy” in an Ikea instructional graphics style. I created 3D environment props, helped build, rig and character animate Stig in Maya and worked on final composition in After Effects.