Shell Promotion 15 sec. (New Zealand / PAL)

September 14, 2012

Another late 90s example of a quaint variation on a global company’s brand. Can you imagine Shell – a massive global petroleum company with a strictly policed branding manual allowing a small promotion like this to be made nowadays. Commisioned by JWT in Auckland, New Zealand in 1998 this spot is essentially a retail promotion for Fly Buy points. We had creative license to do something enjoyable with it so, taking inspiration from the movie – “Forbidden Planet”, we created a mini sci fi epic complete with a sweeping score hinting at the corporate “You can be sure of Shell” tagline. Always fun to push it!

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