Unused character designs for Dutch Lady milk TVC.

July 27, 2012

I love character design with all it’s unique challenges and requirements. For a recent Dutch Lady milk pitch the script called for kid characters that were not only composed of milk but displayed a simple + icon denoting added vitamins for kids. The script described these characters engaged in a variety of sporting, musical and artistic pursuits. I envisaged them as traditional rigged characters having secondary blobbing movement using a combination of cloth and fluid. The pitch was unsuccessful unfortunately, due to the fact that the job was pulled entirely… something just a bit out of my control and happening a heck of lot more these days.

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