December 13, 2012
Vinamilk is a Vietnamese acidophilus jogurt drink for kids. We were asked to direct a 30 second TVC starring good cop bacteria and bad juvenile delinquent bacteria situated in an imaginary town in the lower intestine. In order to pitch for the spot we decided to create concept art for the two characters and environment.
The inspiration behind the good cop bacteria, apart from the obvious microscopic images of e.coli and paramecia, was everyone’s favorite Irish flat foot New York cop – Chief O’Hara from the 1960’s Batman TV series. For those of you too young to remember this show here’s an image…
Keeping this idea firmly in the back of my mind, I drafted the following concept art.
In retrospect I wish I’d made him fatter…
For the bad juvenile delinquent bacteria I used images of Billy Idol, Japanese punks and viruses. These guys formed a gang of vandals and crooks who were eventually rounded up by the good cop bacteria.
The environment was inspired by Dr. Suess’ “Whosville” and is called “Villiville” after the intestinal villi present in the lower intestine.
"What an awesome director: not only amazing with clients, very creative and always happy to help anytime of the day. It was a pleasure working with Scott and I hope to again soon."
SALLY MILLERProducer - Ogilvy & Mather, London
"Scott was a great guy to have on the team, very competent, friendly and committed to the job at hand. A great fit in any team and I would think also a great team leader."
JOHN HOMERLead Character TD - WETA PRODUCTIONS, NZ
"Scott always goes the extra mile to make sure the finest quality work is delivered."
JAN HAYNESProducer - WETA PRODUCTIONS, NZ
"The standard of animation has always been excellent. The work we have created together has run on a global stage. There have always been sequence changes to reflect local market issues, some quite complex, but Scott has always managed them well. Deadlines have never been missed in the 5 years this campaign has run. I wouldn’t hesitate one second in recommending Scott for any job. Big or small, he puts the same enthusiasm in to every commercial, even a pack change out!”
KEVIN GEEVESCreative Director - Ogilvy & Mather, Singapore
© Scott B Wilkinson 2012 | Powered by Skeleton